Smartphone & SIM Onboarding
Our Asian client is a telecommunications company who are launching their own branded smartphone.
We were asked to define the onboarding experience for both the SIM and the smartphone. I worked with multiple stakeholders within the business to define the all of the possible onboarding experiences for the several customer types. What is shown is the SIM & smartphone onboarding experience.
- Working in an agile environment on site in Mumbai
- Stakeholder engagement and presentation
- Design briefing & oversight
- Creating user journeys for multiple onboarding experiences
- Detailed sketches
- Referencing the new Google Material design
Customer objective
I can’t wait to be part of Jio - I need to know how I can get set up, and all the ways I can make the most of my digital life. I’m excited to keep exploring once I’m in.
Simple
We remove any unnecessary steps to allow you to enjoy your new new device and the new 4G service as quickly as possible
Smart
We pre-fill any information we already know about you and great you by name
Secure
We reassure you that you have made the correct decision in purchasing our 4G network.
Process
As we were working in an agile environment on site, much of defining the experience was done through sketches and user journeys. I would present work at this stage to the relevant stakeholders, iterate where necessary, then brief our designers. Once the user journeys and designs were signed off, I created a document that detailed all of the interactions in the onboarding experience for the developers to reference during the build.
